REAL Influencer Program
Problem: It is hard for fashion/lifestyle influencers to build their own fashion brands.
Solution: REAL Accessories collaborates with influencers to co-create and market Fashion Looks that are custom designed for them.
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Founded in 2006, REAL Accessories has established itself as a dedicated and reliable fashion accessory manufacturer to many premium brands and retailers in the United States. In 2022, the REAL team decided to pivot into e-commerce.
As influencer culture grew and more influencers became interested in starting their own businesses, we recognized that many influencers were struggling to monetize their social media presences.
We decided to use our decades of design and sourcing experience to assist emerging influencers to create their own fashion brands. Together we are changing how fashion is marketed and retailed in the digital era.